The following post is about using redirection to keep your existing search engine ranking for content on an old domain. Here’s my story: I purchased multiple domains and by default set them to all direct to the same content (eg. document root). When I started my search engine optimization kick I realized that different domains got better search engine rankings than others – even on the EXACT same content. And google thought that I had more links from external sites than I actually did. Some of you might think that sounds good because there were more external links than there should be, but most of them were links to things I didn’t want high links to like my registration page, site search, etc.
I finally moved my sites to a new server and decided it was probably a good time to start segregating my domain content. I plan on retiring flamingcube.com sometime later in the year, so I’m trying to get the SEO results for it transitioned to the new server. I plan on using the other domains I have registered for completely new sites so I want to start getting all the content pushed over now so in a few months I can remove the redirects and start with new content.
Redirect Old domain to New domain
Simply create an .htaccess file in the root of your domains document root (often public_html) – this is the same place you would probably have an index.html file. Add the following text to the .htaccess file and save it. Make sure you replace newdomain.com with your new domain you want the content redirected to.
Options +FollowSymLinks RewriteEngine on RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]
I should note that this method of redirection only works on servers that support the mod_rewrite apache module. This would typically just mean Apache servers with mod_rewrite installed, but you can get it working on IIS servers if you have a similar mod_rewrite module that can parse htaccess files.
Redirect www and other domains to proper domain
This is the next peice of my SEO kick. I’m testing out a new search component for Joomla called PixSearch that creates a search dropdown similar to Apple.com. It uses AJAX to send your request to the site search while you are typing and pulls up search results directly on the page. The only issue with this is the search module uses the joomla defined site domain to do the search. If you land on the page using a subdomain or other domain that points to the same document root the search will fail to execute to prevent XSS (cross site scripting) vulnerabilities.
Regardless, it’s probably a good idea to standards your domains and use the proper redirection. This updates search engines and makes it easier for coders to develop software.
Options +FollowSymlinks RewriteEngine on rewritecond %{http_host} ^domain.com [nc] rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]
As with the other .htacess file, replace the domain names with your actual domain name.
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